2006-2007: AD420-423/ME444-445/MKTG594
Client: Motorola
Tuesday 2:00-6:00
311 BSB unless noted otherwise

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Date
Topics
Assignments
Handouts
Aug. 29
Introduction Assignment 1:Background Research
Assignment 2a:Mktg. Skills
Assignment 2b:MIE Skills
Assignment 2(c-e):ID Skills (2c 2d or 2e )
Syllabus
Grading
Team Evaluation
File Conventions
Readings
Sep. 5
Visit to Motorola   Motorola Overview Slides
Motorola Slides on Innovation
Sep. 12
Ethnography (guest lecturer: Elizabeth Tunstall) Assignment 3: Cultural Mining
Assignment 5: Team Logos
Prof. Tunstall's Lecture Slides
A directory of digital images from Assignment 3 (BIG files)
Sep. 19
VOC Research; Project management Assignment 4: Voice of the Customer Research Prof. Page's lecture slides on VOC research
Prof. Scott's lecture slides on project management
Sep. 26
Presentation Preparation (guest lecturer: Jack Jones)    
Oct. 3
Global Interviews (guest lecturer: Elizabeth Tunstall)   Prof. Tunstall's Lecture Slides
Handouts from Prof. Tunstall:
Interview Questions
Observation Booklets
Screeners
Oct. 10
Midterm Dry-Run Presentations
(Schedule)
   
Oct. 17
     
Oct. 24
Midterm Presentations, 1043 ERF   A Directory of the Presentations
A Directory of Photos
Oct. 31
Guest lecturer Rob Cooke: Team Building    
Nov. 7
Focus Groups; Team Evolution Assignment 6: Moderator's Guide and Executive Summary Sample Moderator's Guide
List of useful probing questions
Slides on Team Evolution Model
Nov. 14
.    
Nov. 21
Thinkubator, 312 N. May Assignment 7: Deliverables for Final Presentation  
Nov. 28
.    
Dec. 5
Final Presentations at Motorola   A Directory of the Presentations
A Directory of Photos
Jan. 16
Intro to Second Semester Assignment 8: Deliverables from the Thinkubator Session  
Jan. 23
Guest Lecturer Crispin Hales; Idea Screening Assignment 9: 100+ Ideas Down to 1  
Jan. 30
Concept Cards and BOP's (Behavioral Observation Prototypes) Assignment 10: Concept Cards (preparation for testing of 10 ideas)
Assignment 11: BOP's
 
Feb. 6
Quantitative Testing;Benefits-Features-Specs Assignment 13: Quantitative Surveys
Assignment 14: Benefits-Features-Specifications
 
Feb. 13
Assignment 15 is the executive summary for the spring focus groups.    
Feb. 20
     
Feb. 27
Marketing Plans Assignment 16: Marketing Plans A directory of marketing plans from former IPD classes
Mar. 6
Design Reviews    
Mar. 13
Midterm Presentations   A Directory of the Presentations
A Directory of Photos
Mar. 20
     
Apr. 3
Design Reviews (2250UH) Assignment 17: Photo Documentation
Assignment 18: End-of-semester deliverables
 
Apr. 10
Design Reviews (2250UH)    
Apr. 17
Progress Reports (311BSB)    
Apr. 24
Design Reviews; Final Assignment Assignment 19: In-class Essay
Assignment 20: Timeline for ID Senior Show
Please turn in your surveys by May 1!
Sample Timeline from Whirlpool year (JPEG)
May 1
Final Presentations at Motorola   A Directory of the Presentations
A Directory of Photos

Faculty:

Stephen Melamed
School of Art and Design
College of Architecture and the Arts
312.680.6770
melamed (at) uic.edu
www.tresdesign.com

Albert L. Page
Department of Managerial Studies
College of Business Administration
312.996.6233
alp3 (at) uic.edu

Michael J. Scott
Department of Mechanical and Industrial Engineering
College of Engineering
312.996.4354
mjscott (at) uic.edu
design.me.uic.edu


Send questions and comments to mjscott (at) uic.edu

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