2006-2007: AD420-423/ME444-445/MKTG594
Client: Motorola
Tuesday 2:00-6:00
311 BSB unless noted otherwise

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Date	Topics	Assignments	Handouts
Aug. 29	Introduction	Assignment 1:Background Research Assignment 2a:Mktg. Skills Assignment 2b:MIE Skills Assignment 2(c-e):ID Skills (2c 2d or 2e )	Syllabus Grading Team Evaluation File Conventions Readings
Sep. 5	Visit to Motorola		Motorola Overview Slides Motorola Slides on Innovation
Sep. 12	Ethnography (guest lecturer: Elizabeth Tunstall)	Assignment 3: Cultural Mining Assignment 5: Team Logos	Prof. Tunstall's Lecture Slides A directory of digital images from Assignment 3 (BIG files)
Sep. 19	VOC Research; Project management	Assignment 4: Voice of the Customer Research	Prof. Page's lecture slides on VOC research Prof. Scott's lecture slides on project management
Sep. 26	Presentation Preparation (guest lecturer: Jack Jones)
Oct. 3	Global Interviews (guest lecturer: Elizabeth Tunstall)		Prof. Tunstall's Lecture Slides Handouts from Prof. Tunstall: Interview Questions Observation Booklets Screeners
Oct. 10	Midterm Dry-Run Presentations (Schedule)
Oct. 17
Oct. 24	Midterm Presentations, 1043 ERF		A Directory of the Presentations A Directory of Photos
Oct. 31	Guest lecturer Rob Cooke: Team Building
Nov. 7	Focus Groups; Team Evolution	Assignment 6: Moderator's Guide and Executive Summary	Sample Moderator's Guide List of useful probing questions Slides on Team Evolution Model
Nov. 14	.
Nov. 21	Thinkubator, 312 N. May	Assignment 7: Deliverables for Final Presentation
Nov. 28	.
Dec. 5	Final Presentations at Motorola		A Directory of the Presentations A Directory of Photos
Jan. 16	Intro to Second Semester	Assignment 8: Deliverables from the Thinkubator Session
Jan. 23	Guest Lecturer Crispin Hales; Idea Screening	Assignment 9: 100+ Ideas Down to 1
Jan. 30	Concept Cards and BOP's (Behavioral Observation Prototypes)	Assignment 10: Concept Cards (preparation for testing of 10 ideas) Assignment 11: BOP's
Feb. 6	Quantitative Testing;Benefits-Features-Specs	Assignment 13: Quantitative Surveys Assignment 14: Benefits-Features-Specifications
Feb. 13	Assignment 15 is the executive summary for the spring focus groups.
Feb. 20
Feb. 27	Marketing Plans	Assignment 16: Marketing Plans	A directory of marketing plans from former IPD classes
Mar. 6	Design Reviews
Mar. 13	Midterm Presentations		A Directory of the Presentations A Directory of Photos
Mar. 20
Apr. 3	Design Reviews (2250UH)	Assignment 17: Photo Documentation Assignment 18: End-of-semester deliverables
Apr. 10	Design Reviews (2250UH)
Apr. 17	Progress Reports (311BSB)
Apr. 24	Design Reviews; Final Assignment	Assignment 19: In-class Essay Assignment 20: Timeline for ID Senior Show Please turn in your surveys by May 1!	Sample Timeline from Whirlpool year (JPEG)
May 1	Final Presentations at Motorola		A Directory of the Presentations A Directory of Photos

Faculty:

Stephen Melamed
School of Art and Design
College of Architecture and the Arts
312.680.6770
melamed (at) uic.edu
www.tresdesign.com

Albert L. Page
Department of Managerial Studies
College of Business Administration
312.996.6233
alp3 (at) uic.edu

Michael J. Scott
Department of Mechanical and Industrial Engineering
College of Engineering
312.996.4354
mjscott (at) uic.edu
design.me.uic.edu

Send questions and comments to mjscott (at) uic.edu